Walt Baby Love

We talked to our pastor, Prophet L.K. Johnson in Chicago. He said to me, "Walt, you don't have to go ask other people for permission to do something that glorifies the name of the Lord. God has already blessed you. If you believe in what you're doing, then you oughta take your money and go do it."

CH: Hmm…faith.

WBL: So in essence, we stepped out on faith and formed a little company, Walt Baby Love Productions, in the midst of giants. And here we are, seven years later. Glory, hallelujah! Now, I don't know if that's the answer you're looking for but that's the truth.

CH: How do you account for such an overwhelming reception to Gospel Traxx being syndicated to so many stations across the country?

WBL: The thing I looked at is you know God uses people to help people. My affiliate radio stations, their managers, their program directors of all these R&B/Urban hip-hop kind of stations were the first to say to me before I started Gospel Traxx, "Why don't you do a syndicated gospel show?"

And, I said "What?" They said, "Well, you know, in The Countdown, every now and then, you play a gospel song. Like, when you just feel the urge to say something positive to people, we notice you do that, and we don't mind because so many people call us to start requesting the gospel song that you played." I said, "Really". They all said to me, "If you do a gospel show, we will be the first to sign up and become an affiliate while still carrying your R&B countdown." Do you know, Christopher, this was one of the few times in my life in this industry when folks didn't mislead or lie to me? When I got the show together, I sent them applications. They said, "Send me a contract, I'll sign up and take it."

CH: Just like that?

WBL: Just like that. Now that's only, in my opinion, the glory of the Lord because He obviously touched their hearts, their souls and their minds to live up to what they said to me. A lot of these people, I've since been friends with for years and have actually helped them get the jobs they currently have. I get calls from corporate executives and vice presidents of programming etc. saying, "Walt, is there someone you could recommend?" So, I've been this bridge, this conduit, 21 years in May. I've been here at R&R and have been able to help a lot of corporations find good people as well as put good people in touch with other good people at corporations they didn't even know existed. I think that all that good has come back during the course of Gospel Traxx.