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Bebe Winans New Record Label

  2003-09-12
 

MOVEMENT DETECTED ON STILL WATERS

Hidden Beach Recordings Teams With Gospel Music Great Bebe Winans' New "Movement" Music Label

Winans' "Movement" To Be Released Via HBR'S New "Still Waters" Imprint

SANTA MONICA, CA…In a marriage between one of entertainment's most respected brands and one of its most recognized names, Hidden Beach Recordings (HBR) has formed a partnership with gospel music great Bebe Winans and his new record label The Movement Group, Inc. (TMG). The deal calls for Movement projects to be released through HBR's inspirational music subsidiary STILL WATERS: A Hidden Beach Experience.

The new venture will debut with projects from Winans himself, including a CD from the award-winning singer that's slated for an early 2004 release. The album, titled "Dream," reflects a new creative direction for the artist turned CEO.

"I could not think of a better person to partner with," says HBR Founder Steve McKeever. "Bebe is blessed with a once-in-a-lifetime voice and has proven to be one of this era's most relevant and consistent talents. He's been able to simultaneously honor his gospel roots while taking his message to an even wider audience. Through this relationship, we will be able to present artists - new and established - that will help inspire and uplift music fans across genres."

Adds Winans: "Not to sound redundant, but the relationship between HBR and TMG is a match made in heaven. It is a partnership that will nurture great things and create beautiful music for many years to come."

Winans and McKeever's creative rapport flourished while putting the finishing touches on "Dream." While Bebe recorded much of this project as a personal journey and not for a particular label, their collective vision and stewardship helped shape the fruits of this creative sojourn into its final form.

"Frankly, the fact that this record started out as a highly personal exercise and not as an attempt to make a so-called 'commercial' album can be heard from start to finish," offers McKeever. "Ironically, as is often the case with exceptional records, it is the disregard for commercialization that makes 'Dream' a highly commercial project."

"Dream" is the perfect vehicle to launch the new Movement-STILL WATERS marriage, as well as usher in the next phase in Winans' career.

As a member of gospel music royalty, Bebe Winans' success is truly a family tradition. The seventh of 10 children, Bebe began his career as a background singer for his famous brothers (The Winans) before teaming with sister CeCe in 1987 for an amazing run of smash hits and platinum-selling albums. The duo's standout tracks include "Heaven," "Lost Without You," Addictive Love" and "I'll Take You There," among others. The four-time Grammy winner has also recorded with such entertainers as Stevie Wonder, Brain McKnight and Anita Baker.

Based in Nashville, The Movement Group is dedicated to presenting up-and-coming as well as seasoned gospel artists, along with providing a home for Winans' own projects. The marketing responsibilities for the partnership will be shared between the two labels.

STILL WATERS, which will also release acts not associated with the new partnership, fulfills McKeever's long-held goal of providing a home for music and inspirational thought that appeals to listeners' minds, hearts and spirits. The new label's mission is to present material that uplifts and motivates, transcending religious category and reaching across denominations. Its initial acts include singer/songwriter/musician Keite Young, and female vocalist Onitsha, among others.

Founded by music veteran Steve McKeever, Hidden Beach Recordings is an independent record label based in Santa Monica, CA. Along with introducing music sensation Jill Scott and saxophonist Mike Phillips, Hidden Beach is also home to vocalist Darius Rucker, husband and wife-led group Kindred the Family Soul, the Unwrapped album series, trombonist Jeff Bradshaw, songtress Lina, and singer/songwriter/multi-instrumentalist Peter Black, among others.

Epic Records Group, a division of Sony Music, serves as Hidden Beach's worldwide distributor and marketing partner.

Visit www.hiddenbeach.com for more in on Hidden Beach Recordings, also please visit http://www.hiddenbeach.com/stillwaters/swlogo.htm to download a copy of the STILL WATERS logo.