Making Moves: Alvin Williams, Senior Director of Music Industry Development at Gospel Music Channel

ATLANTA - Award-winning music producer Alvin Williams is making a name for himself at Gospel Music Channel (GMC) since being promoted to senior director, music industry development from director of music industry development.

In his current position, Williams is responsible for overseeing all music initiatives for GMC, including the management of the networks Music Industry Relations division based in Nashville. Williams works with record labels, artists and their management, producers, writers and publishers to secure and develop exclusive, original content for GMC, helps to facilitate artist-driven marketing opportunities and is actively involved in the creation of brand extensions for the network.

Williams work at GMC has furthered his reputation as a driving force in the gospel music industry.

Before joining GMC, he worked with music mogul Mathew Knowles at Music World Entertainment to create the company’s Music World Gospel division, where he was A&R for Destiny Childs Michelle Williams "Heart To Yours" project, which hit #1 on the Billboard Gospel Album charts, and was co-A&R of the Fighting Temptation soundtrack, which also hit #1 on the Billboard Gospel Album charts.

Williams also was founder of A. Williams Entertainment Group, a Nashville-based independent production company and live event promotions company for various independent hip hop and urban projects. Launched during Williams sophomore year at Tennessee State University, A. Williams Entertainment Group consulted and handled the promotion for some of the biggest promoters in the country, including Walter Latham (Chris Tucke Tour, Kings Of Comedy Tour and Def Comedy Jam tours) and Bay Area Production/SFX (Chris Rock and Jamie Foxx tours).

In addition, his book, "The Business of Music for the Gospel & Christian Industry," co-authored with Jay King, is being used across the country on college campuses as a part of their music curricula.