Arrow Records and Universal Music Pair Up

Photo above: Jessica Garrett-Modkins, Pastor Taffi L. Dollar, Rhoda Lawrence, and Tashia Stafford from Arrow Records

College Park – Arrow Records, voicing a positive path for today and future young generations through rock, gospel, and hip hop, has announced a unique distribution deal with the Universal Music Christian Group (UMCG). Home to a diverse breadth of artists including the Grammy and Stellar Award-nominated Canton Jones and the nationally-renowned Jonathan Phillips, the Arrow Records label and UMCG have forged a deal to deliver the best in Christian music to a mainstream audience, taking Christian music to the next level.

Established in 1998, Arrow Records has provided creative development and national exposure for its artists, establishing artists whose uplifting and introspective messages and catchy melodies have attracted a loyal en-masse following from youth and adults alike. The deal with UMCG provides unique opportunities to deliver positive alternatives to the mainstream music marketplace, with UMCG services including distribution across the US and Canada, product manufacturing, retail and tour marketing which may include tour opportunities with non-Christian Universal Music artists, and increased exposure in both the mainstream and Christian marketplace.

“The deal between Arrow Records and Universal Music Christian Group is a unique opportunity to showcase new and established talent, and bring more positive music alternatives into the marketplace,” says Jessica Garrett Modkins, General Manager for Arrow Records. “Usually, Christian music tends to operate almost as if it’s a separate channel from mainstream music, from public exposure to retail presence, sometimes being paired almost synonymously with gospel or a certain style and certain fan base. The feedback we’ve gotten from fans, the music industry and what we’ve seen with the success of other Christian artists on the charts, shows the universal appeal and the market for various kinds of music and positive messages not only being accepted, but sought out by a mass audience, no matter the genre.”