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Light Records is Fulfilling the Vision as a Sustaining Force Within The Gospel Music Industry |
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| 2008-05-05 | ||
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Nashville, TN –Light Records continues to make a statement as an innovative force within the gospel music industry with the announcement of a recent staff promotion. Holly Patterson has been named Director of Product Development for the label that has served to enhance the careers of artists such as Pastor Shirley Caesar, Bishop Paul S. Morton, Youthful Praise, and Zie’l. Light Record’s vision is to broaden its product line to provide consumers with more choices. The company plans to develop and launch new products with unique packaging and value-added and premium features. With that objective, the team expansion will enable the full service brand management company to enhance its market share by offering consumers cutting edge products and premium merchandising. For the past five years Patterson has worked for Sheridan Square Entertainment, which is the umbrella company for Light Records. Her career began as the National Promotion Manager and she was later promoted to Director of Creative Services. Her experience within SSE has afforded her a comprehensive understanding of the overall company as well as the Light Records catalog. She has extensive product development expertise and will bring innovative concepts to special packaging that will complement the unique skill set of her colleagues. “Light Records is synonymous with unparalleled musical excellence and artistic freedom,” states Patterson. “I am honored to be a part of the Light Records team and look forward to leveraging its impressive catalog and building strategic partnerships to position the label at the forefront of the gospel music industry.” In her new position as Director of Product Development, Patterson will be responsible for overseeing the product development process from conception to product launch. Her duties will include compiling and editing content for new products and soliciting partnerships with outside companies for brand-expansion. |
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