iroCc Williams “BORN A KING” In Stores August 19, 2008

Ready or not iroCc Williams is back on the scene; bringing with him his hottest CD to date -- BORN A KING; brought to you via his own multimedia firm – JUS' ROCC Entertainment and nationally distributed by Central South Distribution . Of course the CD features banging tracks from a lot of untapped talent representing diverse styles; but the real draws are the thought provoking, transparent and heartfelt lyrics. Lyrics that express in his own manner; his love and passion for Jesus Christ; while providing a glimpse into the heart and mind of this young hip-hop phenom. iroCc offers his fans and newcomers to his musical experience a CD like no other. BORN A KING is a representation of iroCc as he ventures into manhood. iroCc makes bold confessions of faith and exudes a confidence that is justified by his royal lineage – the son of a KING!

The sound of the project will appeal to every region and level of hip-hop listener. GET MINE sets the tone of the project with iroCc making bold declarations of his Faith and walk with God. GET MONEY is sure to strike a few chords with those who aren't quite sure about the place of wealth in Christianity, but iroCc lets it be known that his blessings are through and because of the God that he serves and a direct reciprocation of his obedience to God's word. BORN A KING the title track is history in the making as it features Dr. Bernice King daughter of Dr. Martin and Coretta King. iroCc professes his acknowledgment of his birthright into the Kingdom. He speaks boldly and candidly about facing adversities in his walk, while never losing sight of who he is. GOOD LORD is a laid back flow that catches iroCc having a great day and giving praise and honor to God, while he navigates through potential pitfalls in his day. NOT TIME YET expresses the sentiments of a young man; who has his eyes open for the “one” that God has set apart for him. iroCc poetically expresses his affection while still being reverential to the order and timing of God; he also beautifully sings the hook; as an extra added something. We all have them, JUS 1 OF THEM DAYS ; when situations and circumstances seem to be laying down heavily upon us, always honest and transparent; iroCc allows us to glimpse into one of ‘em days and lets us see that even when he is bowed down with issues of life; his eyes and heart are focused on the Lord. WHAT THEY LIKE – iroCc makes his debut as producer and beat-maker delivering a bangin' track leading the listener with a message of just straight fun and joy; while yet glorifying God! IT IS WAT IT IS one of the hottest tracks on the CD featuring none other than Mr. Del, the Messenger hailing from Indiana & ATL's most faithful “hood Disciple” Bishop of Crunk ; all professing their call as street disciples bringing light to where it is dark. iroCc takes us down to the N.O. – GON' HEAD is a praise joint that celebrates the sound and feel of New Orleans; sure to become a marching band Must – this one makes you just wanna get your praise on! BASS GO BOOM celebrates the sound and feel of BASS in a fun and unique way. Gotsa to keep it thumpin'! Who U Represent was one iroCc's biggest hits; so he brings it back to us in a different way a remix of sorts – BRING IT LOW has that raw dirty south feel and sound that gets you movin' while reppin' your Lord and Savior. ROCC REVIVAL is a high energy praise song with a fusion of hip hop and rock; iroCc lets you know who he is – a JESUS Freak- unashamedly. In BRIGHTER DAYS iroCc speaks to the situations of life and offers hope and inspiration to a hurting generation. iroCc SINGS from his heart and crys out for God to intervene in the struggles of today asking him to release his Spirit and POUR IT OUT overall the earth; understanding that the pouring out of God's spirit on this earth brings change, rejuvenation and renewal. The amazing Soul Gospel group made up of a dynamic family of brothers A7 brings this sound all together.

BORN A KING was birthed from the heart, vision and direction of the Holy Spirit, Big ROCC and IROCC himself. A crew of amazing talents lent their gifts, support and time. ROB T - Indianapolis, IN; Canton Jones, Big RAN, Edward Long , hit maker Treezah, Clyff Johnson – Los Angeles, CA; Bishop of Crunk – Atlanta, GA; Mr. Del – Memphis, TN; Dr. Bernice A King, Paid in Full Entertainment – Houston, TX; A7/Sub Zero Entertainment . And to ensure excellence in quality of sound; BIG ROCC masterfully mixed the tracks and then it was skillfully mastered by Lance at Bluecouch Studios in Houston, TX .