Damita Haddon’s Sophomore Effort Yields New Video “No Looking Back”
Atlanta , GA – DAMITA comes all the way back with her sophomore release “NO LOOKING BACK” on Tyscot Records. After completing national television tapings for WGN's SINGSATION and BET'S BOBBY JONES GOSPEL, Damita filmed a music video in Dallas , Texas . This enticing, upscale production places her square in the middle of what's happening in urban and contemporary Gospel music.
The video features her alone in a world as she travels on foot through busy streets, lonely highways and sidewalks all while never looking back. She continues forward to tomorrow.
The kickoff video and single “No Looking Back” is Damita's return as a solo artist after an eight-year hiatus. But she was not totally away from the music scene. She fronted the band - VOICES OF UNITY on a couple of albums on Tyscot Records and Damita can still be seen on various video programs leading “Watch Me Praise Him”. It was time for her to get back into the studio and bring her fans what they have craved and that's this innovative new project which has taken her all the way to a TOP TEN debut on Billboard's Top Gospel Album Chart.
She has several national TV appearances to air this fall including, “The Gospel With Jeff Majors” – TV ONE, “Lift Every Voice” – BET, “Singsation” – Superstation WGN, “Kitchen Sink” – Gospel Music Channel, “Bobby Jones Gospel” – BET and many more. This photo was taken at the recent taping at BET.
NO LOOKING BACK is a complete blend of Gospel, R&B and Pop that Damita describes as universal and primed to reach people beyond the four walls of the church. Damita sought the talents of her brother-in-law; singer, songwriter, producer and member of Stellar-Award nominated group The Soul Seekers; Gerald Haddon. “Gerald and I produced the majority of this record … I went to work with him in LA for about three months and we wrote the majority of the project along with his wife Tammi.”
From its Urban Inspirational, Urban Contemporary, Praise and Worship and Rock sounds, to its Caribbean beats, NO LOOKING BACK is decidedly youth inspired. Damita explained, “I went a little more youthful on this release because I think that our young people really need this right now. We really need to get their attention. They are faced with so much temptation and if we don't do something that makes them feel special, that moves and motivates them, somebody else will.”
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