“The Love Dare” in film Fireproof Goes to #1 on New York Times’ Paperback Advice Bestsellers List

Having reached the top 10 for the third straight week, Samuel Goldwyn Films’ FIREPROOF starring Kirk Cameron and filmed in Albany, GA with an all-volunteer cast, has already grossed north of $17.5 million.

On both FACING THE GIANTS and FIREPROOF, Goldwyn, Provident and Sony Pictures Home Entertainment's Affirm Films unit worked together to devise and execute a marketing strategy to blend traditional theatrical marketing with an aggressive grass roots and faith based outreach. Provident held screenings across the country and provided resources and materials for pastors and churches to spread the word about the film. Through its vast network, Provident created opportunities for them to bring the film to their respective areas and generate excitement within their communities.

Communities across the U.S. are using the film as a tool to support local firefighters, police, and other first responders’ groups with divorce rates up to 90 percent. As churches, individuals, and groups send first responders and their spouses for a night at the movies, volunteer babysitting brigades are freeing up couples to go. Parents are buying tickets for their married children. Churches are buying for members and using the movie to kick off marriage courses. Thousands of couples are on day one, day four, day ten and day twelve of The Love Dare’s 40 day journey of unconditional love.

The Kendrick brothers and Sherwood Baptist Church have received hundreds of emails and letters from people all over the country who feel new life has been breathed into their failing marriages through FIREPROOF and The Love Dare, while others say it’s a wonderful reminder, and an exercise that electrifies the most important relationship in their lives.

B&H Publishing Group ( www.bhpublishinggroup.com) is a division of LifeWay Christian Resources, the world's largest provider of Christian products and services including Bibles, church literature, books, music, audio and video recordings, and church supplies. LifeWay serves 150,000 church customers, shipping over 61 million units of product a year from a 350,000 square-foot distribution center. From its original core of Bibles, textbooks, and reference titles, B&H has developed into a major publisher of Christian living, fiction, youth, history, academic, reference, and electronic products. B&H is home to bestselling authors Beth Moore, Henry Blackaby, Gary Chapman, Oliver North, Chuck Norris, Vicki Courtney, Dan MiIler, and Thom S. Rainer.