Integrity Music Launches First Ever Christian Artist Iphone™ Application

Nashville, Tenn. – Integrity Music launches the first ever Christian artist iPhone Application in support of multiple GRAMMY, Stellar and Dove Award winner, Soul Train Award winner and double RIAA certified Gold-selling artist Israel Houghton and his critically acclaimed album, The Power Of One , releasing March 24 on Integrity Music/Columbia Records. Launching this week and available for FREE at the iPhone App Store, Israel's app is on a short list of recording artists that have their own apps, including Akon , David Cook , P!nk , Fall Out Boy and only a few others.

Millions of iPhone or iPod Touch users can now take advantage of the advanced capabilities of their user interface to discover new music from Israel Houghton, and much more. Included in the application are direct iTunes store links to buy Israel's The Power Of One , as well as purchase Israel's entire discography. iPhone users will also be able to listen to 30-second previews of every song spanning Israel's catalog of six acclaimed albums, read real time updates on Israel's touring and other news from his website, see and share video streams from YouTube, such as song stories, live performances, etc., and flip through pictures of Israel. Additionally, users will have access Israel's blogs and social networking sites such as Facebook, MySpace and Twitter.

The app further allows users to access Israel's new social justice site, www.didyoumakeyourmark.com , where people are encouraged to be “the power of one” and share their videos about what they have done to create positive change in their communities.

“As a media company, we strive to serve our customers through new media technologies,” says Mike Coleman , Integrity Media CEO/Founder. “The iPhone application store is a new frontier that allows us to deliver a unique mobile experience. I believe we are seeing the beginning of a new media channel that will continue to grow.”

“We are thrilled to be the first Christian Music label with an artist iPhone application,” adds John Coleman , Integrity Music VP. “We will continue to serve our audience with these rich media experiences. This is a focus area of development for our artists that I believe will bring a new level of exposure while using a compelling technology.”