Integrity Music Launches First Ever Christian Artist Iphone™ Application

“As a digital marketer, I'm always looking for ways to deliver our content in new and innovative ways,” says Chris Estes , Integrity Music director of digital sales and marketing. “I believe if you can hear it, you should be able to buy it. That is why I'm thrilled to use a new technology that facilitates that experience. The iPhone platform gives us a way to directly connect with fans with a device that is always with them. This application has harnessed all of the multimedia content into one place so the consumer experience is meaningful. When you tie in the easy touch points for consumers to purchase, this really becomes the best of both worlds...a great marketing tool with a solid sales channel built in.”

Israel Houghton is currently on a national major market, 37-city tour with Chris Tomlin that began Jan. 22 and has already logged 10 sellouts, including at Houston's Berry Center, San Antonio's Municipal Auditorium and Los Angeles's Gibson Amphitheatre at Universal CityWalk. With other venues across the country at, or near capacity, the latest tour information can be found at www.myspace.com/israelhoughtonmusic .

Israel's The Power Of One marks his first solo studio offering after a string of highly successful New Breed live concert projects and features guest vocals from such genre-leading artists as tobyMac , Martin Smith of Delirious? , Mary Mary and Chevelle Franklyn . F rom its genre-blending roots reggae and heavy rock to sanctified funk and power pop, the album features songs of hope, redemption and revelation.

Active as worship leader in his local church, Joel Osteen's Lakewood Church, Houston, Israel has written or co-written 11 CCLI Top 500 favorites, served as worship leader at Hillsong conferences, Franklin Graham crusades and is a featured CompassionArt songwriter and artist. Israel also ministers through concerts in the U.S. and around the world, including accompanying Alicia Keys at the 2007 MTV Video Music Awards for a performance of George Michael's “Freedom '90,” and as a performer at the 50th Annual GRAMMY Awards, taking part in a segment saluting Gospel music.