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Sony/BMG Dual Disk features 3 time GOLD Certified Mercyme
Nashville, TN - INO Records is celebrating their third MercyMe record to receive RIAA Gold certification, as the band's latest project, UNDONE garnered such just prior to the Christmas holiday. In addition, INO is one of the first record labels in the Christian industry to offer the Dual Disc through their partnership with Sony Music, a new advanced format of music and video combined on one disc. As part of this initial launch, Sony/BMG's Dual Disc releases will include David Bowie, Destiny's Child, Good Charlotte, Usher and Incubus, to name a few. MercyMe, who once again closed 2004 on another high note (see highlights below) will be one of the first Christian artists to release on this format in the CBA market and general market, re-releasing two CD's, Almost There and Undone , the first quarter of 2005.
The DualDisc combines music, video and other features on a single, two-sided disc that plays on existing CD and DVD players. MercyMe's DualDiscs will include the full album on the CD side, while the DVD side will feature the full album again in high-quality surround sound, plus live concert footage, behind the scenes material, band interviews, music videos, web links and more.
“We are excited to celebrate with MercyMe once again, and to be one of the first to introduce the DualDisc to the CBA market,” comments INO Records president Jeff Moseley. “We believe this format holds great promise for the consumer and is one of the many synergies that will be forthcoming from the Epic/INO/Integrity relationship.”
According to a recent article in The Chicago Tribune , the DualDisc touches upon demand for an advanced product that connects the consumer with a CD experience taking them beyond the music. The cost of the DualDisc creates purchasing incentive at the low price of $18.98.
