EMI Christian Music Group Promotes David Crace to Senior Vice President And Chief Marketing Office

A Duke University MBA, Crace spent ten years in consumer brand marketing with Procter & Gamble and Coca Cola before joining EMI CMG seven years ago. Most recently he has led EMI CMG Label Group’s Artist Development and Consumer Relationship Marketing as Sr. V.P. of Artist Development and Marketing. Prior to that Crace was VP of Marketing for EMI CMG Distribution.

GEORGE AND ADKISON TAKE ON NEW ROLES
Among Crace’s new team and direct reports will be Denise George and Mark Adkison. George moves from VP of Strategic Marketing at EMI CMG Label Group to VP of Strategic Marketing, for EMI CMG. She will now be responsible to serve all EMI CMG labels in the areas of strategic marketing partnerships, sponsorships, and film/TV licensing. In addition she will oversee marketing of the WoW Hits brand and will help to develop private label and direct response products, soundtracks, compilations, and key artist catalog initiatives through a newly launched StarSong label which she will direct.

George is a Baylor University graduate and a 13-year veteran of EMI CMG, working primarily in artist development and marketing roles. She has been instrumental in the careers of Steven Curtis Chapman, Chris Tomlin, CeCe Winans, David Crowder Band and Nichole Nordeman, and involved in the success of special projects like the “Chronicles of Narnia” inspired-by soundtrack and the Worship Together Series with TimeLife. Prior to EMI CMG, George worked for Youth Specialties and Youth Ministry Resources.

In his new role as VP of Digital Development and Strategy, Adkison will now be charged with developing and promoting the digital format as a means of driving music sales through both retail and digital channels. He will be responsible for pursuing new technology-based promotions, partnerships and initiatives and helping all proprietary and distributed labels to manage their relationship and interactive marketing strategies.

Adkison joined the EMI CMG family in 1993 with ForeFront Records serving a variety of roles in promotion and marketing. At Forefront, he was influential in the careers of dcTalk, tobyMac, Stacie Orrico, Audio Adrenaline, and Rebecca St James. Prior to this promotion, he was VP of Interactive Marketing at EMI CMG Label Group where he directed digital development for 42 websites, launched HearItFirst.com and led the company’s entry into online constituent relationship management (eCRM).